Denver, Colorado — February 17, 2014

A fixture in the Colorado athletic world since its founding in 1996 by champion runners Johnny Halberstadt and Mark Plaatjes, the three-store chain will get its biggest location yet when it opens a 17,000-sq.-ft. space in Denver’s upscale Cherry Creek Shopping Center in March. The mammoth store — the largest in the specialty running world, according to the company — will be its first since BRC’s acquisition last fall by Denver-based Running Specialty Group.

“With Colorado’s active lifestyle, our location and the BRC reputation, you have an unbelievable convergence of passionate runners looking for a high service level, and that made the perfect foundation to open the bigger store in Denver,” said Ken Gart, managing partner of Running Specialty Group, a joint venture between Gart Capital Partners and The Finish Line Inc. Read more

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