Redtree Properties announced today the signing of a lease with Forever 21, the dynamic fashion retailer. Forever 21 will bring its exciting merchandise and proven marketing power to Downtown Santa Cruz, taking over the 20,000 square foot space previously occupied by Borders at the corner of Soquel and Pacific Avenues. After remodeling, the store is expected to open in August.

“We are very pleased to be bringing this apparel and accessories powerhouse to Santa Cruz. No longer will our residents have to drive to San Jose to enjoy the excitement of the Forever 21 experience.” said Doug Ley, managing partner of Redtree. He added: “We are confident the other fine stores in Downtown Santa Cruz will benefit from Forever’s magnetism, drawing shoppers of all ages.”

“This is a great way to start 2012,” said Bonnie Lipscomb, Director of Economic Development for the City of Santa Cruz. “Welcoming a retailer of this size and quality will have a huge impact on downtown, and raise sales all along the Avenue. We hope that this announcement will spur other retailers examining our market to join Forever 21 and all our other outstanding merchants downtown.”

Neal Berkowitz of Newmark Knight Frank and Stuart Zall of The Zall Company represented the landlord, Redtree Properties, L.P., in this transaction.

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